Case Studies

The work that's actually shipped.

Three sites in active rotation, one published case study, two more in flight. We don't write case studies until the instrumented results are in — so the list grows slowly, and stays honest.

● Live · Music · 2025–26 View the full case study →

Two days after publishing, Gemini was citing Miabella's positioning verbatim.

A 16-year-old indie musician from Belfast now has a Google Knowledge Panel. Three providers ground on her content in three different ways. Static-HTML rebuild + JSON content schema + multi-provider AI-visibility instrumentation.

● 48hr publish-to-grounding latency ● 16-entry sameAs · Wikidata Q138857029 ● Lighthouse 100/100/100/93 ● Hosting £0/mo

● In progress · Wedding photography · 2026 Read the process →

WordPress → static. Performance 45 → 90, three other panels to 100.

A Belfast wedding-photography site, rebuilt from a page-builder WordPress stack to clean static HTML. The build is shipped and the Lighthouse numbers are real; the AI-grounding instrumentation isn't in yet, so this case study is published in-flight — the nine-step process is the story for now.

● Perf 45 → 90 (mobile) ● Best Practices 96 → 100 ● SEO 92 → 100 ● Hosting £0/mo

Also in flight: Taylor Lally (musician, greenfield rebuild). Outcomes case studies publish when the instrumented results land — typically 8–12 weeks post-go-live. Process case studies (like Shinepics, above) publish earlier, on the same standard: nothing claimed that isn't shown.