Long-form on the things we measure.
Articulated identity content for AI grounding. The same approach that won Miabella a Google Knowledge Panel is the approach we sell — so we have to demonstrate it on our own site. This is where it goes.
Reports tell you what changed. They don't tell you why.
Dashboards show an uplift three months later and nobody can say what caused it. A private repo, three continuous streams, and an agent that talks back in plain English fix that — the way reporting should have worked the whole time.
How we actually write with AI. (It's not the part you think.)
Everyone has the same model. The difference is what it has read about you and what it remembers from last time. A worked example from a real wedding-band brief — and the angle it refused to write.
Green doesn't always mean green: when Lighthouse rewards bad choices.
A site can score 100 on three Lighthouse panels and still take three seconds to paint. The score is a heuristic, not the goal. Walking through the diagnostic on this site's own first deploy.
AI is making stuff up about your business. Here's how to make it stop.
Every gap in your articulated content is an invitation for the model to invent something on your behalf. This is how we audit for that, and how we close the gap before the fabrication propagates.
Musicians don't need a CMS. They need a brochure that loads.
A working musician's site has to do six jobs. None of them require a database, a plugin layer, or a monthly subscription. The fix is to take the CMS away — not to optimise it.
The unseen consequence of every website decision.
Fast websites become slow one decision at a time. Every feature added to a webpage has a consequence — but because the internet feels immaterial, the costs feel invisible. They aren't.
All-green Lighthouse is a myth. Until it isn't.
Agencies tell clients that all-green Lighthouse scores aren't realistic on a working site. They're telling you the truth about their stack — not about the web. A worked example using Miabella's homepage.
Why musicians still need a website in the AI era.
Linktree became the homepage and rented platforms swallowed the conversation. The AI era is putting a working musician's own site back at the centre — as the seed AI summaries draw from, and the only direct line nobody can take away.