Why musicians don't need a CMS.
A musician site changes shape three times a year — tour, release, support slot. The rest of the time it should be the fastest, most-quotable thing on the internet about you. WordPress optimises for the opposite tradeoff.
Sub-second on mobile
Pre-rendered HTML on Cloudflare's edge. Hero video, custom fonts, big imagery — Lighthouse mobile 90+ across the board. No more "the site looks great on my laptop" / "yeah but it's broken on my phone".
Quotable by AI providers
JSON-LD schema with MusicGroup / MusicAlbum / Event, long-form articulated content, structured "about" pages. Two days after Miabella shipped, Gemini was quoting her positioning verbatim.
£0/mo hosting, forever
No PHP, no plugins, no database, no renewal emails. The static site is just files on Cloudflare's edge — and the edit panel is yours, not a third-party SaaS.
Miabella — the case study we built this page around.
Two days after publishing, Gemini was citing Miabella's positioning verbatim.
A 16-year-old indie musician from the Ards Peninsula now has a Google Knowledge Panel. Three AI providers ground on her content in three different ways. Static-HTML rebuild + JSON content schema + multi-provider AI-visibility instrumentation.
What's included.
Standard scope for a musician site. Greenfield builds from £6,500; rebuilds from existing sites from £4,800.
- Cinematic static siteHero video, custom fonts, motion — without the performance cost. Pre-rendered HTML, lazy-loaded media, AVIF/WebP everywhere.
- JSON content schemaReleases, gigs, press, bios — stored as structured JSON, surfaced both to humans and to AI providers via JSON-LD.
- AI visibility instrumentationMulti-provider scanning (OpenAI / Gemini / Google AI Overview). Weekly reports. The data Miabella's Knowledge Panel was built on.
- Wikidata + sameAs networkWikidata entity created, linked to Spotify / Apple Music / Bandcamp / YouTube / press / socials. The "this is the same person" graph that AI providers ground on.
- Custom edit panelA focused editor for the parts that change — gigs, releases, press. No WordPress admin to log into.
- £0/mo hosting on Cloudflare PagesEdge-served from 300 cities. Free SSL. Survives any release-day traffic spike.