SEO gets you into Google's results. GEO gets you into what ChatGPT and Gemini say. AEO gets you into the AI Overview above the links. Rebuild a site properly — clean HTML, real structured data, content that answers the actual question — and the uplift across all three comes as a by-product, not a bolt-on. These three packages measure that uplift, build it in, and keep it sharp.
The traditional SEO model takes a slow, plugin-heavy site and tries to bolt visibility on top — more plugins, more tags, more monthly fees fighting the platform underneath. We work the other way around. When a site is rebuilt as clean static HTML, with structured data baked into the build and content written to answer the questions people actually ask, search and AI visibility follow as a natural consequence of the architecture — not a separate product you rent forever.
That isn't theory. On the Miabella build, getting the structure and content right produced a Google Knowledge Panel and verbatim Gemini citations within 48 hours of publishing — for a client most of whose larger rivals have neither. Same mechanism, any sector.
"We don't bolt visibility on. The rebuild earns it — we measure it and push it further."
That's not our line — it's Google's. At I/O 2026 Google declared the end of the "ten blue links" era, replacing the results list with AI-generated answers, interfaces built on the fly, and background "information agents" that search the web on your behalf — and its conversational AI Mode has already passed a billion people a month. When the answer is the summary and not a link, being found stops meaning "rank in the list" and starts meaning get cited in the answer. That happens across three surfaces, three names:
The classic: ranking in Google's results, still the baseline. Optimisation here means getting the fundamentals right — clean, fast, well-structured, honestly-marked-up pages — not keyword-stuffing or spoofing the algorithm. The fundamentals outlast every update.
Being the source ChatGPT and Gemini draw from when they generate an answer about you — so the model quotes your words, not an invention.
Being cited in the AI Overview and answer boxes that sit above the links. The first citation takes most of the attention; we work to make it yours.
Visibility gets the right person to the page. Whether they stay is decided in the first three seconds — by whether the page matches what they expected when they clicked. People bounce fast, and the research is blunt about how fast: users form an aesthetic judgement of a web page in as little as 50 milliseconds — a subconscious verdict reached before they've consciously read a word (Lindgaard et al., 2006). You don't get ten seconds. You get a blink.
So the work begins before any change is made: a profile of who your visitors actually are and what they're looking for, and an honest read of where the current page meets that expectation and where it loses them. We're writing the psychology of this up properly — a forthcoming piece on why people stay past those first critical seconds — for the writing shelf.
This is the same conviction the rest of the studio runs on — the expensive, valuable part of a site is the thinking that happens before the design, not the decoration on top. We wrote it up here: a pretty website is cheap; a site that works isn't. The Deep Dive Report below is that thinking, made explicit and handed to you.
The thinking, made explicit. A report you can act on — with us or without us.
The uplift built into the site, once. Handed over. Nothing to maintain.
For when visibility is worth defending as the engines keep changing.
Smaller scope, or just testing the water? The lighter AI Visibility Quickstart (£950) and Monitoring (from £149/mo) still exist — see all services.
This is deliberately not a mass-market SEO retainer. It's deep, measured work done by one person, and the calendar only holds so much of it — so I take on roughly one of these a quarter. If you want cheap monthly SEO churned out at volume, this isn't it, and I'll happily say so. If you want one person who rebuilt the foundations doing careful, instrumented work on how you're found — across Google and the AI engines both — that's exactly what this is.
"One client a quarter. If the fit is right, the work goes deep."
The way in is a conversation, not a funnel. Email hello@web9.co.uk — it goes straight to me — and we'll work out which of the three makes sense, or whether it's a fit at all. For the method behind it, see the Miabella case study.
Web9 · Assistant
Hello — I'm the Web9 assistant. Ask about static rebuilds, AI visibility, what things cost, how long they take. For anything specific to your site, hello@web9.co.uk goes straight to Jody.
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